---
title: Framework | Angela Raub Consulting (ARC) Client Story
description: Explore the time our team worked on the brand messaging of ARC (Angela Raub Consulting) executive coaching giving it a voice of vulnerability and heart.
image: https://www.frameyourmarketing.com/hubfs/Organization/Website%20Redesign/Screenshot%202023-09-29%20at%2011.10.11%20AM.png
---

[![fw\_stacked-logo-full-color-rgb](https://www.frameyourmarketing.com/hubfs/Organization/Branding/Without%20Tagline/fw_stacked-logo-full-color-rgb.svg "fw_stacked-logo-full-color-rgb")](https://www.frameyourmarketing.com?hsLang=en)

TRUSTED BY ENTREPRENEURS

# Brand Messaging for Executive Coaching Entrepreneur

With a visual identity designed by our sister agency Go Off & Create, ARC Executive Coaching was in need of messaging that matched their look/feel and vibe while compelling visitors into potential clients.

![Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot and Logo](https://www.frameyourmarketing.com/hubfs/ARC%20LP%20Hero.svg "Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot and Logo")

01

#### Background

ARC (Angela Raub Consulting) was already starting to charge up with big-name clients and a CEO with ample experience. What was missing? The right brand story to convey what ARC is and how it serves individual professionals as well as corporate teams. 

![Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot and Pillow Mockup](https://www.frameyourmarketing.com/hubfs/ARC%20LP%20pillow.svg "Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot and Pillow Mockup")

![Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot](https://www.frameyourmarketing.com/hubfs/ARC%20LP%20Objectives%202.svg "Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot")

02

#### Objectives

To achieve this, we researched the existing market and other boutique executive coaching agencies like ARC. As we aggregated insights and takeaways, it was clear that:

- ARC's story needed to be clear and straightforward with little to no fluff
- Being searchable was key
- Like Framework, ARC believes the only way to move is with authenticity and transparency so that had to come through in copy

03

#### The Results

We crafted messaging that actually ended up requiring some reshaping of the original website look/feel so that all would be in alignment. ARC now has an authentic story that speaks to its audience with vulnerability and heart.

![Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot Mockup](https://www.frameyourmarketing.com/hubfs/ARC%20LP%20Website.svg "Framework Marketing Consulting - Client Story - Angela Raub Consulting ARC Website Screenshot Mockup")

TRUSTED BY

### Entrepreneurs, startups, and nonprofits with innovative ideas that we had the honor to help make real.

- ![2-2](https://www.frameyourmarketing.com/hubfs/Organization/Website%20Redesign/2-2.svg "2-2")
- ![4-2](https://www.frameyourmarketing.com/hubfs/Organization/Website%20Redesign/4-2.svg "4-2")
- ![FW Client Logos-BB\_SMALL](https://www.frameyourmarketing.com/hubfs/FW%20Client%20Logos-BB_SMALL.svg "FW Client Logos-BB_SMALL")
- ![5-2](https://www.frameyourmarketing.com/hubfs/Organization/Website%20Redesign/5-2.svg "5-2")

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