---
title: Framework | LCYC/Turknett Client Story
description: This is the story of how a new youth-empowering nonprofit came to be and how it is now positioned to equip youth with leadership character like no other.
image: https://www.frameyourmarketing.com/hubfs/Organization/Website%20Redesign/Screenshot%202023-09-29%20at%2011.10.11%20AM.png
---

[![fw_stacked-logo-full-color-rgb](https://www.frameyourmarketing.com/hubfs/Organization/Branding/Without%20Tagline/fw_stacked-logo-full-color-rgb.svg "fw_stacked-logo-full-color-rgb")](https://www.frameyourmarketing.com?hsLang=en)

TRUSTED BY NONPROFITS

# Brand Framework for New Youth-empowering Nonprofit

We handcrafted the brand identity, website, and development collateral of the new nonprofit [Leadership Character Youth Coalition (LCYC)](https://www.youthcharacter.org/) in partnership with Go Off & Create and LSL Design.

"Now we're positioned to go out and build a board of directors, which was one of our goals."

![tino-profile-image-536x465-1](https://www.frameyourmarketing.com/hubfs/tino-profile-image-536x465-1.png)

Tino Mantella Former CEO, Turknett & Interim E.D. of Leadership Character Youth Coalition

"\[Framework\] didn't just stick to the norm; they went outside of it." 

![tino-profile-image-536x465-1](https://www.frameyourmarketing.com/hubfs/tino-profile-image-536x465-1.png)

Tino Mantella Former CEO, Turknett & Interim E.D. of Leadership Character Youth Coalition

01

#### Background

Turknett Leadership Group, a renowned Atlanta-based leadership development nonprofit, wanted to transpose its proven leadership character model to empower today's youth in shaping a more equitable future. 

[![Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic](https://www.frameyourmarketing.com/hs-fs/hubfs/Screenshot%202023-09-29%20at%202.27.14%20PM.png?width=1196&name=Screenshot%202023-09-29%20at%202.27.14%20PM.png "Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic")](https://www.youthcharacter.org/)

[![Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic and Logo and Brand Board](https://www.frameyourmarketing.com/hubfs/10.png "Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Collateral Mockup Graphic and Logo and Brand Board")](https://www.youthcharacter.org/)

02

#### Objectives

To achieve this, they needed a new nonprofit brand, a website that could grow with them, and development collateral to support their goals to jumpstart: 

- Building a board of directors
- Attracting donor support
- Partnering with youth-facing organizations and experts

03

#### The Results

[Leadership Character Youth Coalition (LCYC) team launched their website in May 2023.](https://www.youthcharacter.org/) Using their new brand framework, they're able to attract their first board of directors cohort, initial donors, facilitating partners, and more supportive members of the community for their mission.

[![Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Brand Guide Mockup Graphic](https://www.frameyourmarketing.com/hubfs/Screenshot%202023-09-29%20at%202.28.42%20PM.png "Framework Marketing Consulting - Client Story - Leadership Character Youth Coalition LCYC - Brand Guide Mockup Graphic")](https://www.youthcharacter.org/)

TRUSTED BY

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## Be the change that our community needs.

Ditch your marketing-induced frustrations and book a call with our team to start elevating your mission work (and impact).

[Let's Talk](https://www.frameyourmarketing.com/contact?hsLang=en)

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