In this session, we’ll help you define your dream clients—the ones who light you up and pay you well—and map out how they move from first discovering you to becoming loyal, paying clients. 

You’ll walk away with:

• A clear Ideal Client Profile that matches your zone of genius

• A mapped-out client journey with key moments to show up powerfully

• Insight into what moves your people from curious to committed

This session is about getting organized. We’ll show you how to structure your sales process and set up a lightweight backend that supports your services—whether you’re booking clients for coaching, selling packages, or juggling multiple creative projects.

You’ll walk away with:

• A streamlined, repeatable service delivery process

• A relationship management plan that fits your current tools or budget 

• Templates and quick-win processes to automate follow-up and free up your time

In this session, we’ll build a simple marketing strategy to help you show up where your dream clients are—and invite them in. From lead magnets to follow-up emails to social posts, we’ll help you create a marketing flow that feels authentic and doable.

You’ll walk away with:

• A clear plan for how new clients will find and engage with you

• A lead magnet or first-touch offer that inspires action

• A mini content plan built around your unique voice and value

In our final session, we’ll demystify metrics and show you how to track your progress without getting stuck in spreadsheets. You’ll learn what numbers matter most for your business, how to check in with your pipeline regularly, and how to keep evolving your client journey as you grow.

You’ll walk away with:

• A set of key metrics to track your client pipeline and marketing ROI

• A rhythm for reviewing and optimizing your flow

• A next-steps action plan to stay consistent without burnout