Pipeline Reset | Fix Inconsistent Sales & Build a Clear Customer Flow

If you're coming into this feeling scattered, frustrated, or quietly doubting yourself, you're among good company. So many feel the same way after working on their business for so long by themselves and with not as much success as they've planned for.

This isn't a quick fix for that.

Instead, this is a self-guided, 4-part clarity session that had participants leaving feeling (their words, not ours):

grounded instead of reactive
confident in who they’re actually selling to
clear on what needs to happen next (and what doesn’t)

The point is to go from asking: “Why isn’t this working?”
To being like: “Ah. That’s where things are breaking down. I know how to fix that.”

That shift alone will change how powerfully you'll be able to show up in 2026 and beyond.

Why This Matters More Than You Think

A leaky or undefined sales process or flow (even for the smallest solopreneur) doesn’t just affect sales.

It affects:

how confidently you talk about your offers
how consistently you show up to market them
how much mental energy sales takes up week to week

Without clarity, everything feels heavier than it needs to be.

With it?
You stop rebuilding from scratch every month.
You stop chasing tactics.
You start making decisions from a place of understanding.

This is foundational work — the kind that supports growth without burnout.

25%

higher conversion rate
when you properly segment people for more personalized nurturing (Forrester)
36%

Return-On-Investment (ROI) increase
after migrating to an all-on-one system that supports pipeline management (HubSpot)
2x

founders hit their revenue goals
because they had a defined sales processes (Harvard Business Review)
88%

of buyers
say the experience a business provides matters just as much as its products or services (Salesforce)

You’ll be guided through:

how to define pipeline stages that actually reflect reality
how to spot friction, stalls, and hidden drop-off points
how to separate “busy” from “effective”
how to design a process that supports your capacity and clients

These are designed to help you think clearly — not overwhelm you.

This is the backbone of the entire experience.

It helps you:

map what’s happening in your sales process today (not the ideal version)
define clear entry and exit criteria for each stage
identify where automation or simplification would help
understand what prospects need at each point to keep moving

This alone often creates massive “ohhh… that’s it” moments.

Instead of vague personas, these help you:

clarify who your offers are actually for
understand buying behavior, hesitations, and decision patterns
align your messaging, sales conversations, and follow-up

You’ll walk away more confident in your ICP — without forcing yourself into a box.

These help you zoom out and see:

what the customer experiences at each stage
where confusion or friction may be creeping in
how sales, marketing, and onboarding connect (or don’t)

This is where things start to feel cohesive instead of disjointed.

Use this template to map:

Where your ideal customers are most likely to discover you
Your primary entry point (lead magnet, first-touch offer, or invitation event)
How marketing connects to your sales process (not just content for content’s sake)
A simple, realistic plan for showing up consistently for your schedule and capacity, without burnout

This helps you:

see which offers map to which pipeline stages
identify what’s being promoted without support
stop throwing spaghetti at the wall and hoping something sticks

Reset to Better Align With Your Customer's Expectations And Tighten Up Profit Potential

In this session, we’ll help you define your dream clients—the ones who light you up and pay you well—and map out how they move from first discovering you to becoming loyal, paying clients.

You’ll walk away with:

A clear Ideal Client Profile that matches your zone of genius
A mapped-out client journey with key moments to show up powerfully
Insight into what moves your people from curious to committed

This session is about getting organized. We’ll show you how to structure your sales process and set up a lightweight backend that supports your services—whether you’re booking clients for coaching, selling packages, or juggling multiple creative projects.

You’ll walk away with:

A streamlined, repeatable service delivery process
A relationship management plan that fits your current tools or budget
Templates and quick-win processes to automate follow-up and free up your time

In this session, we’ll build a simple marketing strategy to help you show up where your dream clients are—and invite them in. From lead magnets to follow-up emails to social posts, we’ll help you create a marketing flow that feels authentic and doable.

You’ll walk away with:

A clear plan for how new clients will find and engage with you
A lead magnet or first-touch offer that inspires action
A mini content plan built around your unique voice and value

In our final session, we’ll demystify metrics and show you how to track your progress without getting stuck in spreadsheets. You’ll learn what numbers matter most for your business, how to check in with your pipeline regularly, and how to keep evolving your client journey as you grow.

You’ll walk away with:

A set of key metrics to track your client pipeline and marketing ROI
A rhythm for reviewing and optimizing your flow
A next-steps action plan to stay consistent without burnout

Framework Marketing Consulting - Canva Templates

Fellow Founder & Mompreneur

Latasia is the founder of Framework Marketing Consulting and a tech/tools strategist who specializes in building customer journeys that align with brand purpose and inspires growth. As the lead instructor of the Frame Your Pipeline workshop series, she brings 16+ years of experience designing high-converting marketing pipelines and sales systems for both enterprise and mission-driven organizations.

She’s helped design customer journeys at global companies like Yamaha, where she wrote and built the pipeline for their Golf Car division to improve customer retention and dealer sales. She’s also led impactful brand and content strategies at Leadercast and Superior Essex, and spearheaded narrative-driven events and marketing experiences at nonprofits like TechBridge and Healthy Mothers Healthy Babies Coalition of Georgia (as former board president), where she helped translate programs into powerful stories that moved donors and partners to action.

At the heart of her work is a deep commitment to helping fellow founders and entrepreneurs build their own flow that not only sells — but also serves.

· Full workshop recordings (8 hrs)
· An Implementation Guide
· All templates

Buy

· Everything in Core
· A Pipeline Self-Audit checklist
· 1-Hour Clarity Session

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· Everything in Core and Plus
· 1x Loom review of your work
· 1-Hour Implementation Support

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Qiana Davis Avery Founder & Video Producer of The Davis Branch

I'm just glad that I did make [this] decision because I've seen the impact already. [...] They know what they're doing, and sometimes you realize, that's why you pay people.

Joanne Giles Founder & Systems Engineer of All Things Content

If it wasn't for Latasia and her team, I definitely would not be prepared to walk into this first conference — that I'm sponsoring nationally as a business and as an entrepreneur — and feel as prepared as I do.

Tino Mantella Interim E.D. of Leadership Character Youth Coalition (LCYC)

Want a team that's creative, responsive and gets things done?

I strongly recommend Framework.

Brittany Bryant Owner & Lead Stylist of Brittany Bryant Beauty Boutique

I was able to simply relay what I wanted to Framework and they did everything. They literally took all of the stress off of me.

Cindee Murray Realtor & Owner of CM Realty

There is no way I would have ever done this without all of you! I am grateful to all of you!

The rework you need for better footing in 2026.

Founders and solopreneurs who were tired of winging it to attract more opportunities.

Why This Matters More Than You Think

What Happens When Founders and Solopreneurs Map Their Sales Process:

higher conversion rate

Return-On-Investment (ROI) increase

founders hit their revenue goals

of buyers

What’s Inside Your Pipeline Reset?

Reset to Better Align With Your Customer's Expectations And Tighten Up Profit Potential

Meet Your Instructor

Latasia Cox, Founder/CMO of Framework

Fellow Founder & Mompreneur

Ready for Less Guessing and More Grounding?

Pipeline Reset Core

Pipeline Reset Plus

Pipeline Reset Supported

Entrepreneurs and founders that wanted a researched and vetted toolkit for their visions.

Want us to map your revenue flow?