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TRUSTED BY COMMERCIAL BUSINESSES

Inbound Marketing and HubSpot Management for Disaster Recovery

Starting from scratch is never fun, but with the right team it can be. We helped Bolton Holdings double their online visibility in one quarter with lead generating inbound content and a tightened up HubSpot Pro (Sales, Marketing and Content hubs) system customized to their needs.

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01

Background

Bolton Holdings (the holding company for Lodging Solutions and Industrial Tent Systems) wanted to get into the content marketing game to boost organic lead generation. 

Framework Marketing Consulting - Client Story - Inbound Marketing Screenshot
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02

Objectives

Naturally, we jumped right into Semrush and their HubSpot platform (and Wordpress hosted website) to assess where and how to strategize this content crank out.

We found that:

  • We could refurbish their existing blogs to get them into the green for AIOSEO 
  • They had a bank of unpublished blogs that needed polishing
  • Competitors weren't blogging or publishing gated content outside of sales collateral and case studies
03

The Results

After researching what topics their audiences would be most interested in, based on their industry targets (e.g. government, industrial, commercial, etc.), we got to work and here were the results:
 
  • We created a solid SEO-based blog cadence and two e-books that, together, helped double their organic search traffic from 3% to 6% in one quarter.

  • The following quarter after implementation, the first win came in the form of a $55,500 closed deal opportunity thanks to an organic search lead source — a first for them. 
Framework Marketing Consulting - Client Story - Inbound Results Screenshot
TRUSTED BY

Small B2B teams and nonprofit leaders ready to streamline and tailor their HubSpot to their goals.

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